“Yooo, That’s Fire!” — How JQX’s Affect Track Shocked Hot 97.9 NC’s Coco Filipina (in the Best Way)

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Hot 97.9 NC’s on-air star Coco Filipina thought she was pressing play on just another record. Instead, she stepped straight into a sonic magic trick.

The Moment

Coco cued up a new JQX Affect track live and instantly froze.
“Did this JQX character use my voice in the intro of this song?” she blurted out, clearly confused.

She had good reason. JQX had flipped her own voice into a full-length beat—not just a tag or drop, but a living, breathing instrumental woven from Coco’s tones, breaths, and cadence. Confusion turned to movement: Coco started dancing, then stopped, stared at the screen, hit pause, and tried to process what was happening to her senses.

Then it landed: “Yooo, that’s fire!”

From “Wait, What?” to “New Theme Song?”

As the beat surged, Coco laughed and admitted the track “threw her off”—in the best possible way. Within minutes she was calling it her new theme song, asking herself, “What is this?” and declaring, “We drinking to that.” She stood up, grabbed a bottle of wine, and told viewers to drop fire emojis in the chat.

Mid-stream, she even paused the show to email the track to her station inbox, telling her audience the record was “real love”—and grinning ear to ear because, in her words, she was “now a song.”

What Is a JQX Affect Track?

JQX’s Affect concept transforms a voice—ad-libs, phrases, breaths—into rhythmic and melodic building blocks. Instead of a traditional sample sitting on top of the beat, the voice becomes the beat: pitched, chopped, layered, and percussively re-sculpted until it thumps like a club record yet still feels unmistakably personal.

Why This Hit So Hard

• Personalization: Hearing your own voice drive the rhythm is surreal—and instantly intimate.
• Performance-ready Energy: The production slams with commercial punch, perfect for radio, reels, and live sets.
• Story & Spectacle: Coco’s live reaction became part of the record’s narrative—authentic, spontaneous, viral-friendly.

What’s Next

After Coco’s stamp of approval, don’t be surprised if the JQX Affect becomes a recurring radio feature, a show opener, or a branding bed across Coco’s platforms. If that email to the station was any hint, this track may be in rotation sooner than later.

Final Word

A great record makes you move. A brilliant one makes you stop, smile, and rethink what music can be. JQX managed all three—live, on air—turning Coco Filipina’s voice into a festival-ready weapon and capturing one of those rare radio moments you can’t fake.

“Yooo, that’s fire!” — We couldn’t have said it better.