Tracy McGrady Returns to Adidas: A Reunion That Resonates with Fans & Sneaker Culture

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After parting ways in 2022, basketball icon Tracy “T-Mac” McGrady and Adidas have officially reunited, announcing a new partnership in September 2025. The move brings one of the most celebrated athlete-brand relationships full circle.

From Split to Comeback

McGrady first joined Adidas in the late 1990s, quickly becoming one of the faces of basketball during the 2000s. His signature sneaker line not only set the standard for on-court performance but also became a style staple off the hardwood.

In 2022, however, McGrady voiced disappointment over Adidas’ lack of support for his personal ventures, including the ABCD basketball camp and his OBL league, leading to a public split. Now, with both sides back at the table, this reunion proves that true partnerships can be rebuilt.

What Fans Can Look Forward To

• The Return of T-Mac Sneakers
  Adidas Basketball is relaunching the iconic T-Mac line, reviving retro models that defined early-2000s sneaker culture.
• Youth Development & Culture
  McGrady and Adidas will collaborate on bringing back his ABCD camp, a platform known for showcasing rising stars, while continuing to support his OBL league. For McGrady, Adidas remains “family,” and this new chapter is about passing on his legacy.
• Blending Eras
  By pairing legends like T-Mac with today’s Adidas athletes such as Anthony Edwards and Donovan Mitchell, the brand is creating a bridge between nostalgia and the future of the game.

Why This Reunion Matters

For sneaker enthusiasts and basketball fans alike, this is more than a business deal. McGrady helped Adidas Basketball carve out cultural relevance, and his return represents respect, legacy, and renewal.

Tracy McGrady’s comeback with Adidas is a reminder that greatness doesn’t disappear—it evolves, and sometimes it comes home.