Nelly Brings Back Apple Bottoms With a Bubly Twist

Hip-hop icon Nelly is reviving the beloved Apple Bottoms brand, this time with an unexpected partner: Bubly sparkling water. The collaboration, called Apple Bubly Jeans, is a playful, limited-edition drop that fuses fashion nostalgia with a refreshing spin—something only Nelly could pull off.

---

What’s in the Drop

• The star item is a pair of denim jeans featuring the signature apple-shaped back pockets, now embroidered with “Apple Bubly” for a modern remix of the original Apple Bottoms design.
• Fans looking for more than just jeans can snag a bundle, which includes the denim, a case of apple-flavored Bubly, plus extras like a branded tank top, keychain, mini denim clutch, and iron-on patch.
• To launch the collab, Nelly rolled out a cheeky campaign featuring a remix of Flo Rida and T-Pain’s hit “Low,” swapping the famous line “Apple Bottom jeans” for “Apple Bubly jeans.”

---

Why It’s Turning Heads

• Apple Bottoms, first launched in 2003, was known for celebrating curvy women and designing denim that embraced confidence and individuality.
• For Nelly, the comeback feels personal: he’s described it as “reuniting with a long-lost relative.” Fans have been asking for Apple Bottoms’ return for years, and this collab makes it relevant for today’s audience.
• By merging a fashion brand with a sparkling water company, the partnership bridges two unlikely worlds under a shared theme—apple and nostalgia—delivering something fun, bold, and very current.

---

Why Fans Will Love It

• For those who lived through the early 2000s, it’s a chance to relive the Apple Bottoms era with a fresh twist.
• Collectors and limited-edition enthusiasts will enjoy the exclusive bundle, which blends style, merch, and novelty items.
• True to its roots, the campaign still promotes body positivity, style, and confidence, echoing the legacy that made Apple Bottoms a cultural phenomenon.

---

How to Get It

The jeans and bundles are available through the Apple Bottoms website (and select retailers). Each set comes with Bubly sparkling water to round out the collaboration.

As with most limited-edition releases, fans should act fast—supplies are expected to sell out quickly once drop dates go live.

---

The Takeaway

The Apple Bubly Jeans collaboration is a clever blend of throwback fashion and modern pop culture. By mixing early 2000s nostalgia with a quirky beverage partnership, Nelly proves that iconic moments can be reimagined in ways that feel fresh, playful, and unforgettable.