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Mariah Carey Brings Her Heritage to the Table with Black Irish

JQXNATIONNewsBusiness6 days ago5 Views

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Mariah Carey has conquered music, film, and even the holidays — now she’s making her mark in the world of spirits. Her Irish cream liqueur line, Black Irish, is more than a celebrity brand. It’s a nod to her heritage, her signature sense of style, and her love for creating moments worth celebrating.


A Cream Liqueur with Personality

Launched in 2021, Black Irish offers three indulgent flavors: Original, White Chocolate, and Salted Caramel. Each sits at 17% ABV, striking the perfect balance between creamy sweetness and a smooth kick. Crafted in Ireland, the brand also places emphasis on sustainability — with production facilities powered partly by renewable energy.


The Meaning Behind the Name

The name Black Irish reflects Carey’s own mixed background: African American, Irish, and Venezuelan. It’s both a personal tribute and a proud statement of identity. For Mariah, the brand isn’t just about holiday sipping; it’s designed to be enjoyed year-round — from cozy winter nights to summer celebrations.


Flavors & Finishing Touches

Each flavor in the collection brings something unique:

  • Original: A classic, creamy Irish liqueur with depth.
  • White Chocolate: Made with Belgian chocolate for a rich, smooth finish.
  • Salted Caramel: A sweet-meets-salty indulgence, perfect in cocktails or coffee.

True to her brand, the bottles carry Mariah’s personal stamp, complete with her initials and her signature butterfly emblem — small details that make the presentation as memorable as the taste.


Overcoming Challenges

The journey hasn’t been without obstacles. Black Irish faced legal disputes over trademark rights in Europe, but the brand has continued to thrive in U.S. markets, carving out its own space in a competitive spirits industry.


Availability & Price

  • Widely available in U.S. liquor stores
  • Offered in 750 ml bottles and smaller sampler sizes
  • Priced around $29.99 per 750 ml bottle, making it accessible without losing its premium feel

A Blend of Taste and Legacy

Black Irish embodies Mariah Carey’s unique ability to mix elegance with accessibility. It’s smooth, versatile, and unmistakably hers — whether you sip it neat, stir it into coffee, or use it as the base for a festive cocktail.

More than a liqueur, it’s a reflection of Carey’s identity and creativity — a brand that, much like her music, is timeless and full of flavor.

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