Pharrell Joins Forces With MLB for “October Hits Different” Postseason Campaign

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The MLB postseason just got a dose of style and star power. Pharrell Williams, Grammy-winning producer, artist, and cultural tastemaker, has teamed up with Major League Baseball for its new campaign, “October Hits Different.” Designed to capture the energy and drama of playoff baseball, the collaboration pairs MLB’s biggest stage with Pharrell’s unmatched creative vision.

Why “October Hits Different”

October has always been a special time for baseball — when every pitch, every swing, and every play can change the course of history. The campaign highlights that intensity while layering in Pharrell’s unique ability to fuse music, culture, and emotion. His involvement ensures the postseason feels not only athletic, but also artistic and celebratory.

Pharrell’s Creative Touch

Known for blurring lines between music, fashion, and innovation, Pharrell brings a fresh perspective to the MLB postseason. From soundtracking highlights to shaping visuals and promotional content, his fingerprints are all over the campaign. The goal: to amplify the excitement of playoff baseball and bring it to a broader cultural conversation.

Bridging Sports and Culture

This partnership represents MLB’s continued effort to make baseball more accessible and appealing to younger, diverse audiences. With Pharrell at the creative helm, “October Hits Different” leans into the idea that sports are more than just games — they’re cultural moments that bring people together.

A Postseason to Remember

With the campaign rolling out across television, digital platforms, and stadiums, fans can expect a postseason infused with Pharrell’s signature vibe. The combination of high-stakes baseball and boundary-pushing artistry ensures that October 2025 won’t just be about who wins the World Series — it’ll be about how the journey looks, sounds, and feels along the way.

✨ Final Word: By teaming up with MLB, Pharrell has once again proven his ability to elevate culture wherever he goes. “October Hits Different” is more than a slogan — it’s a celebration of the moments that define champions and the artistry that makes them unforgettable.