Beyoncé Introduces SirDavis Whisky: A Blend of Legacy and Craft

Beyoncé has added a new chapter to her empire with the launch of SirDavis Whisky, an American spirit that fuses personal heritage with world-class craftsmanship. More than just another celebrity venture, SirDavis is rooted in family history, Texas pride, and a dedication to quality.

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A Name with History

The name SirDavis honors Beyoncé’s great-grandfather, Davis Hogue, who was known for moonshining in the American South during Prohibition. Family stories tell of him hiding bottles of whiskey inside cedar trees for neighbors and friends to find. By reviving this tradition, Beyoncé has created a brand that pays homage to her roots while stepping boldly into the future.

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Building the Blend

To bring SirDavis to life, Beyoncé partnered with Moët Hennessy and master whisky maker Dr. Bill Lumsden. Together they crafted a distinctive recipe:

• Mash bill: 51% rye, 49% malted barley
• Finish: Aged in American oak, then refined in Pedro Ximénez sherry casks for added depth
• ABV: Bottled at 44% (88 proof)
• Origin: Blended, finished, and bottled in Texas — Beyoncé’s home state

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Flavor and Experience

SirDavis delivers a tasting journey as bold as its backstory. Expect:

• Aroma: Citrus, dried fruits, warm spices, and hints of toffee
• Palate: Buttery toffee upfront, layered with rye spice, malt sweetness, and notes of orange and raisin
• Finish: Long, smooth, with honey and lingering fruit tones

It’s a whisky designed to be enjoyed neat, on the rocks, or in a crafted cocktail.

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Presentation and Prestige

The bottle itself is a statement piece: ribbed glass with a tall silhouette, crowned by a bronze horse medallion — a nod to Texas heritage and strength. Even before its official launch, SirDavis earned Best in Class for American Whiskey at the 2023 SIP Awards, proving the spirit stands on its own merit.

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Availability and Market

SirDavis Whisky retails for around $89 and rolled out nationwide in fall 2024. Limited releases, such as the Honey Bee Cocktail Kit, sold out almost instantly, signaling strong demand from both collectors and casual drinkers.

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Why SirDavis Matters

• Authenticity: Built on Beyoncé’s family history, SirDavis offers more than branding — it tells a story.
• Craftsmanship: With guidance from Moët Hennessy and Dr. Lumsden, it competes with established whiskies in taste and quality.
• Representation: Beyoncé’s presence in a male-dominated industry signals a powerful shift, opening the door for more diversity in the spirits world.

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Final Pour

With SirDavis, Beyoncé has created more than a whisky — she’s crafted a legacy spirit that blends heritage, artistry, and excellence. It’s a brand that honors the past while raising a glass to the future.