Serena Williams’ Venture Firm Invests in Unrivaled Basketball League

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Serena Williams is expanding her impact beyond tennis. Her firm, Serena Ventures, has joined the latest round of investors backing Unrivaled, the 3-on-3 women’s basketball league now valued at $340 million after an oversubscribed Series B. The move underscores that women’s sports aren’t just culturally important—they’re a major business opportunity.

What Sets Unrivaled Apart

Founded in 2023 by WNBA stars Breanna Stewart and Napheesa Collier, Unrivaled offers players a domestic offseason alternative to playing overseas. The league stands out with salaries averaging $220,000 per player, plus equity stakes—well above most women’s basketball pay. Its first season drew millions of viewers, sold-out playoff crowds, and strong sponsor interest.

Why Serena’s Backing Matters

Serena Ventures was created to close funding gaps for women and underrepresented founders, making Unrivaled a perfect fit. Williams’ support adds credibility, momentum, and cultural weight to a league proving women’s sports can scale and thrive.

Looking Ahead

Unrivaled’s second season launches January 2026, with plans to raise salary caps, grow rosters, and expand media deals. With Serena Williams and other high-profile investors on board, the league is poised to reach an even bigger stage.

Bottom line: Serena’s involvement signals a turning point—women’s sports are not just here to stay, they’re built to succeed.