50 Cent’s Luxury Spirit Empire: Branson Cognac & Le Chemin du Roi

Curtis “50 Cent” Jackson has never been one to think small. From dominating hip-hop charts to building a multimedia empire, his next frontier has been the world of premium spirits. Through his company Sire Spirits, he’s crafted two standout brands — Branson Cognac and Le Chemin du Roi Champagne — that bring together artistry, luxury, and legacy.

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Branson Cognac: Refined Power in a Bottle

With Branson Cognac, 50 Cent set out to create a spirit that could stand shoulder to shoulder with the world’s finest. The line includes expressions such as Phantom V.S., Royal V.S.O.P., and XO, each aged with care and crafted from some of Cognac’s most respected regions, including Grande Champagne.

• Flavor profile: Rich and layered, with notes of vanilla, oak, spice, and hints of fruit depending on the expression.
• Presentation: Bold, sleek bottles designed to look as luxurious as the liquid inside.
• Range: From the approachable Phantom VS to the opulent XO, there’s a Branson Cognac for every occasion — whether gifting, celebrating, or savoring neat.

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Le Chemin du Roi: The King’s Path in Champagne

French for “The King’s Path,” Le Chemin du Roi is 50 Cent’s champagne brand, created in partnership with historic Champagne houses. Every detail signals luxury — from the crisp Brut to the elegant Rosé.

• Accolades: The Brut won Grand Champion Best of Show at the 2023 Rodeo Uncorked competition, topping more than 3,000 entries.
• Exclusivity: One bottle sold at auction for an astonishing $325,000, instantly cementing its status as a collector’s item.
• Design: Each bottle is adorned with a rose-gold plated chess piece emblem, symbolizing strategy, power, and victory.

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What Sets Them Apart

While many celebrities launch spirit lines, 50 Cent approaches the category differently:

• Commitment to craft: Both brands are produced with established French partners, ensuring authenticity and quality.
• Luxury positioning: Every element — from the aging process to bottle design — is aimed at the premium market.
• Cultural relevance: By bridging hip-hop, nightlife, and fine spirits, 50 Cent has created brands that resonate across communities and industries.

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Price & Accessibility

• Branson Cognac: Entry bottles like Phantom VS retail around $50, while XO expressions can reach $250+.
• Le Chemin du Roi: Champagne bottles typically range from $160 to $350, depending on the edition, with limited releases commanding much higher prices at auction.

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Final Pour

With Branson Cognac and Le Chemin du Roi, 50 Cent isn’t just dabbling in the liquor business — he’s setting a new standard for celebrity spirits. These aren’t vanity projects; they’re carefully built brands that reflect his hustle, his taste, and his relentless pursuit of excellence.

From the studio to the spirits world, 50 Cent continues to prove that his path — like his brands — is truly fit for a king.